Beyer is the name of this craft beer brand, and it's also the surname of a close friend of the studio who has been with us for several years, collaborating on packaging projects for various brands.
Some time ago, Federico from @navedepapel, or Fede as we affectionately call him, approached us with the challenge of creating a brand identity for a beer project that had started as a hobby but now, and thanks to an unexpected family discovery, he had decided to take very seriously.
It turns out that while dusting off some old family documents, Fede stumbled upon the coincidence that in 1872, his Polish-German grandfather Eduard Beyer had turned this same hobby into a brewery in Leobschütz, located in southwestern Poland. This discovery was the motivation for the project and the starting point for our design team.
Projects with such unique and inspiring stories don't come to the studio every day. So, understanding the importance of respecting its origins and considering the current Latin context, we envisioned a brand concept for this project that already had a rich history but also needed a fresh path to be reborn and move forward.
Our initial sketches suggested a Beyer Brü with a structured and distinctly European appearance. We wanted something respectful of its roots but with a "tropical twist" and a touch of humor through illustration. The final result: a brand that harmonizes traditional codes of the beer market with a fresh, eye-catching look and a captivating story to tell.
"We don't know what the grandfather would say, but what we do know is that we love the brew."
-
Brand identity
Label design
Packaging design
Tone of voice
-
#Madebyinvade
